At KAYA Climbing, I worked as a Content Coordinator, where I shot, edited, and produced photo and video content for a marketing campaign promoting a climbers' app and the Joshua Tree guidebook. Utilizing Figma and Adobe tools, I achieved a 20% increase in users within the targeted area.

Responsibilities-

• Shot, edited, and produced high-quality photo and video content for marketing initiatives.

• Developed engaging photo, video, and graphic assets to support campaign objectives.

• Created and maintained a library of visual assets for ongoing and future marketing efforts.

• Collaborated with the marketing team to ensure content alignment with campaign goals and brand identity.

• Utilized Figma and Adobe tools to enhance content quality and consistency across platforms.